Social Media Health Exam

The area of social media is so new, that it is difficult to know where you're positioned vis-a-vis your competition. This quiz is meant to give you perspective on your social media savvy and some thoughts on things you might do to improve.

To assess the social media health of your organization, take this short exam. It will only take you a few minutes to gain some valuable insight. In the end, we'll try to point you in the right direction.

Created by: John-Scott Dixon of Aidan Taylor
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  1. How many social media accounts does your company own (Twitter, Facebook, Plurk, Identi.ca, etc.)?
  2. Which best characterizes company's view of social media?
  3. Does your company have a practice of writing comments on existing blogs in an effort to benefit your business?
  4. How much time per person at your organization is dedicated to social media marketing activity each month?
  5. Has your company tried or does it use any of the following tools: HootSuite, TweetDeck, Ping.fm, CoTweet, TweetFunnel?
  6. Someone says something negative about your company on Twitter. How do you react?
  7. What is your top priority for social media?
  8. Do you have a knowledge base of the top questions and answers likely to be asked about your company and industry (the good and the bad)?
  9. Is traffic from social media a metric you monitor on your analytics dashboard?
  10. Do you have a written social media strategic plan?

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